Social listening is crucial for a ready response to a social media crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2020, 5:23 PM UTC

Businesses should monitor all social media accounts to track negative comments, tweets, and hashtags.

This piece suggests businesses should leverage social listening to be prepared with a prompt response to minimise any online reputational issues. Marketers can set up Google alerts for their company’s name and relevant keywords to keep track of their brands’ mentions.

Businesses should outline their strategies and identify the channels they would use during a crisis to streamline their response process. Brands should also send responses to their influencers along with the guidelines on handling negative comments on posts.

Marketers should have regular meetings to allow team members to share their insights to strengthen the overall preparation process. Brands can also draft a response for challenges that their competitors had faced in the past and keep a strategy in place for similar situations.

Read the original article

[5 minute read]