Self-care products and services will continue to remain a customer priority even after the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2020, 5:51 PM UTC

Consumers’ openness to shop new categories online will also continue to grow exponentially.

This piece argues the pandemic has changed consumer behaviour and some of this change would be prevalent even after the crisis.  With consumers avoiding touching surfaces, contactless payments is being embraced like never before.

Businesses have realised contactless card readers and online payment systems could have a positive effect in the long run. During this crisis, people are investing mainly in bare essentials including self-care products and services, while progressive brands are catering to help people stay healthy. The author contends as people tackle the “new reality”, their future can be altered too.

Though technologies like AR and VR were slowly pacing into digital shopping experiences, companies have been seeing increased conversions through virtual experiences. The author predicts consumers will expect brands to provide virtual shopping experiences.

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