Experiential agencies are looking to digitise in-person events to survive

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2020, 1:56 PM UTC

Agencies are planning to leverage platforms like Zoom to get consumers to tune into live events.

This piece states that experiential agencies are planning to shift in-person planned events to digital platforms to survive the new market situation. Some agencies are also working on using technologies like augmented reality to give a more immersive experience to their audiences.

Agencies are also retooling events to fit within significantly reduced budgets as clients have been cutting back on expenses. The agencies will have to innovate as it is unlikely that people will be willing to attend crowded events for some time to come.

Experiential marketers will need to innovate and shift away from in-person events as a necessary diversification as the markets are unlikely to normalise soon. For instance, Experiential agency Fake Love is working on using facial detection to trigger an audio experience.

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