Roku launches free, ad-supported digital streaming channel in the UK

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2020, 3:25 PM UTC

The channel would be available on Sky Q and other Roku devices.

This piece states Roku has joined the UK streaming wars while launching a free, ad-supported digital streaming channel. The majority of ads on Roku’s channel would be 15- and 30-second videos that would run during the ad breaks.

The company is also offering brand sponsorship on a range of shows or particular content that would be made ad-free. The article also states that for now, Roku’s content in the UK would be dependent on licensing deals with its content partners like Lionsgate and Sony Pictures Television among others.  

This electronics and media company said the channel would provide access to over 10,000 pieces of content to UK consumers. Though it was heard earlier that Roku was planning to produce original content to compete with Netflix and Disney+, a company spokesperson said it’s a “rumour”.

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