Companies can use this time to undertake market research activities to make better decisions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2020, 2:43 AM UTC

Research studies have recorded increased participations.

This piece notes that conducting marketing research activities during the pandemic can provide brands with insights into the evolving consumer needs and serve them better. Market research presents brands with opportunities to create new products and messaging, according to their consumer’s current preferences.

Further, with many people working from home and reduced working hours the interest for market research activities has piqued among consumers. Activities like forms and online surveys can help consumers provide feedback and inputs, while making them feel valued in situations like this.

The author contends before undertaking any new decisions, like launching new products, brands should evaluate their decisions carefully. Companies must conduct market research and modify their messaging and offerings to better connect with their prospects, customers and shareholders.

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