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Finding a delivery partner could help wholesalers expand their delivery network.

With the pandemic affecting many retailers and restaurants in the UK, some food wholesalers have adopted direct-to-consumer (DTC) business models to fill in the void for demand. Implementing DTC business models can help wholesalers build trust and brand value even after the pandemic is over.

Wholesalers like The Sausage Man and Fairfax Meadow have setup consumer-facing online shops and Facebook pages and are offering delivery services. Though wholesalers sell in bulk, given the situation, consumers with large households might just purchase whatever they can.

The author contends that adopting a DTC business model could deliver dividends such as additional business and consumer data. Wholesalers who have pivoted towards DTC should maintain their presence on social media channels to effectively communicate with consumers.

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[6 minute read]

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