Most Pinterest users have purchased something they discovered on the platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2020, 4:35 PM UTC

Multiple studies found that 93% of users are also planning future purchases from Pinterest.

This piece states though there are only 322 million monthly users on Pinterest, the platform refers 33% more traffic to ecommerce sites than Facebook. 87% of Pinterest users have purchased something they discovered there, and more than half of users have also bought something in response to a sponsored pin.

The article also highlights that every $1 spent on Pinterest marketing grosses around $4.30 in sales. 29% all US adults are on Pinterest, and 70% of the platform’s users are female. 84% of people also consult the site when making purchasing decisions.

The author says that while social platforms like Facebook have reached high market saturation, Pinterest’s reach has increased by up to 30+% as compared to last year. 60% of users visit Pinterest to view images, while 55% looks for products.

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