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They should also fix HTTP 404 errors on their websites to avoid undermining rankings on SERPs.

This piece recommends businesses should focus on schema markup to enable search engines to differentiate data more accurately. Schema markup helps search engines better understand the content, making it more representable on search results.

Switching to HTTPS and having SSL certificated can help companies ensure website security, which can impact SEO. Marketers should optimise their websites for mobile devices and voice-friendly searches to boost traffic.

The author suggests businesses should also focus on URL optimization and meta optimization among others to make their website content compatible with search engines. Marketers should further add Google My Business page for their organisation’s physical addresses and customize their content to target a group of users based on their location.

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