Marketers say they spend 31% of their 2019 budgets on visual content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2020, 2:50 PM UTC

Venngage studied marketers to understand how they used visual content in 2019 and how they plan to use it in 2020.

This piece states 74% of marketers said that more than 70% of their content contained some form of visual in 2019, which was 10.5% increase from 2018. 40% of the most frequently used visual content were stock images, while 34% were original graphics like illustrations and infographics.

40% of marketers also said that original graphics helped them reach their marketing goals in 2019. But only 13% said the stock images helped them achieve their marketing targets. 

The article states that almost half of marketers think visual content is very important to their marketing strategy. 40% of marketers predict that between 51% and 80% of businesses would rely heavily on visuals as a part of marketing strategies in 2020 and 2021.

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