Create simple but high-quality email newsletters to convert potential consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2020, 1:00 AM UTC

Offering discounts to consumers can help brands effectively enhance their subscriber count.

This article lists out ways in which brands can craft email newsletter signup forms for better engagement and conversion rate. Create a simple newsletter copy with a straightforward and honest message to enhance overall engagement and help consumers understand the message.

Email newsletter signup forms with compelling, clear and short CTAs can further help brands increase their subscription rates. Ensure newsletter signup forms have the necessary amount of fields to collect valuable subscriber information. Creating short forms that need minimal engagement helps drive signup rates.

Sending a confirmation email to users can further help create a positive brand experience. The author recommends including customer reviews and testimonials in newsletters to capitalise on social proof and encourage consumers to join the mailing list.

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[13 minute read]