Geo-based targeting can help marketers determine factors like posting time to get maximum engagement.
This piece talks about essential features that social media marketing tools should have to make marketing strategies efficient. Marketers should have location search services in their social media marketing tools to sort profiles, posts, and messages based on location.
Tools should also be able to help maintain security by providing a unique ID to every team member to keep track of posts on social media. Having security features can help businesses protect themselves from posting illegal or damaging posts on their social media accounts.
The author suggests having a built-in analytics panel in the tool to track posts on social media platforms can help gain valuable data to improve future marketing campaigns. Monitoring campaign insights like comments and shares can help make dynamic decisions based on the changing trends.
[4 minute read]