Brands need to be creative and find new avenues to provide value to the audience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2020, 5:14 PM UTC

Creating content that connects with the audience on a personal level can help brands during the COVID-19 pandemic

This piece looks at brands that have been doing content marketing well during the COVID-19 crisis. Its suggests key takeaways for marketers and stresses that businesses should look to create content that connects with their audience on a more personal level.

Marketers should further focus on creating content that is relevant to the current situation but also aligns with the brands' goals and voice. Brands can leverage Zoom backgrounds for their online meetings to add personality to the virtual meetings but should be careful about looking unprofessional.

The author suggests businesses can host a webinar if they have to cancel a planned event due to the uncertain situation. Marketers can also turn their slides from a scheduled speaking engagement into a series of blog posts or guest-contributed articles.

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[6 minute read]