Pokémon Go observed a 67% hike in global spending after allowing users to play indoors and enabling gamers to compete without meeting in-person.
While the pandemic has disrupted marketing and advertising industries, brands are exploring new ways to reach and engage audiences. Offering additional value and encouraging group digital experiences can help brands build consumer trust in the long term.
The article also states that “minor tweaks” can help marketers recover campaigns and sustain customer engagement while complying with the safety regulations. Though it can be challenging for brands to develop a full-fledged campaign, they can find creative ways to showcase their support for employees, customers and the community during the crisis.
MobileFuse CEO Ken Harlan said building communities is now more critical than advertising. Brands can build communities through their services while taking care to be sensitive towards consumer concerns.
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