PR professionals can work with health experts to combat misinformation regarding Coronavirus

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 03, 2020, 4:43 PM UTC

A Business Insider Report found fact-checking site Snopes saw a 50% increase in traffic as people looked to verify claims around the virus.

This piece argues that PR professionals can play a vital role in disseminating accurate information to fight misinformation around Coronavirus. While people are desperately looking for information, fake news about the pandemic is spreading faster on social media.

Misinformation is complicating the already challenging task of treating and educating people about COVID-19. Public relation agencies should tailor their COVID-19 messages keeping in mind how stakeholders are affected by the crisis.

 Agency leaders should provide guidance along with emotional and mental support in addition to actual health support to their employees. The author further says that PR officials should support and amplify the messages of governments and public health authorities.

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