Businesses should show their networks that they are available and accessible during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 03, 2020, 12:43 PM UTC

They should keep self-promotional activities aside and reconfigure SWOT analysis to identify the brand’s strengths, weaknesses, opportunities and threats.

This piece recommends organisations should encourage their network to rely on them and show their employees, colleagues and clients that they are standing beside them during the pandemic. It would help prove that the brand is offering support during an emergency, while also showcasing their long-term commitment.

Marketers can conduct live streams on social platforms to connect with their existing connections and build new contacts. Live streams can also be used to acknowledge and address valuable concerns of their network.

The author suggests brands can also create content that their audiences can use, share and quote from during the pandemic. For instance, Freshbooks has put together a resource guide to help consumers and small businesses get through the uncertainty around COVID-19.

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