Authorise the right people to update content using CMS to enhance communication during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 03, 2020, 10:54 AM UTC

Using page templates and page components in content management systems (CMS) can simplify page design.

This article suggests to streamline content workflows and improve crisis communication brands must empower and train employees to update the content themselves on CMS. Reduce approval steps for minor changes and proof content in the staging site to fix errors efficiently.

Updating workflows and decreasing the handoff opportunities can help brands simplify their product page designs. Repurposing and publishing content across multiple channels, like emails and storefronts with CMS can help marketers effectively communicate with consumers.

Allowing HR and training teams to update the content themselves enables brands to keep the employee-facing content up to date and enhance internal engagements. Providing employees with online tutorials in blog writing can help them share relevant stories and expertise to the customers.

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