Advertisers must be sensitive to the financial concerns customers might have during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 03, 2020, 10:23 AM UTC

Offering special pricing could be a possible solution.

This article shares what advertisers must be mindful of while navigating the pandemic. Knowing that people are deeply worried, companies could dial back the sales pitches and shift focus on distributing reassuring messages instead.

Seeing as the pandemic is impacting the economy as well, advertisers must be sensitive to consumer’s financial concerns and offer special pricing, new financial deals and more. Overall, being human and transparent as a brand is recommended.

Focusing on products that currently are highest in demand could be beneficial as consumers turn their attention to mostly buying the basics. Companies must use this time to improve brand awareness and prepare to cater to the pent-up demand once the pandemic has passed.

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[3 minute read]