YouTube to launch “Shorts”, to directly compete with TikTok in the short-form user-generated content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 02, 2020, 2:47 AM UTC

Shorts will allow people to upload brief videos into a feed in the mobile devices.

This article cites a piece by The Information as per which YouTube is looking to launch an app called “Shorts”, aimed at rivalling TikTok in the short-form user-generated content space.

Similar to TikTok, Shorts will let people use licensed music in their videos from the YouTube Music catalogue. This article states with TikTok reportedly seeing a 125% growth over the last two years, it's “obvious” that YouTube is looking to capitalise on short-form video content.

Additionally, Facebook is also developing its TikTok-like version called Lasso. The app is being tested in markets like Brazil, as per the report from The Information.

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