Snapchat sees a 36% jump in install volume of app ads amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 02, 2020, 11:57 AM UTC

Traction for online shopping, alternative dining options and interest in fitness and wellness has gone up.

According to a recent report by Snapchat, the overall engagement on the platform has increased with more people staying in due to the COVID-19 lockdowns. The volume for app ad installs has increased 36% along with a 19% increase in the swipe-up rate over last month.

The multimedia messaging app further reported a 50% increase in video calls, with a 25% time spend increase on Lenses. News, Health & Wellness and Gaming are categories seeing a rise in engagement in the Discover content area.

With more people shopping on phones and dining at home, interest in online shopping and alternative dining has also spiked on the platform. This article states marketers can leverage these trends to better connect with their consumers.

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