Businesses should leverage live videos to enhance their social media presence

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 02, 2020, 11:26 AM UTC

They can host Q/A sessions by doing live streams on their various social media accounts.

This piece suggests brands should use live videos and share their expertise and answer customers’ questions to increase their social media presence. Marketers can position their brand authority by making their live sessions a regular weekly series.

Brands should give access to the exclusive content to their community to add value and encourage people to follow them on their social platforms. Businesses can host giveaway sessions featuring their favourite products and have people participate through their social channels to gain communities’ support.

The author suggests marketers can also share how-to videos and tutorials on their social media platforms explaining how to use their products. Businesses should pay close attention to customer feedback and answer frequently asked questions about their products.

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[6 minute read]