Automating key marketing processes can help brands survive the coronavirus pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 02, 2020, 3:46 PM UTC

Artificial intelligence can help marketers find out what engages consumers during this crisis.

This piece states with the COVID-19 outbreak intensifying, businesses can apply automation in their digital marketing processes. The pandemic has already accelerated the shift to automated media buying processes and machine learning-driven strategies.

Machine-learning powered bid strategies can help advertisers improve their media buying efficiency without manual intervention. The article says that marketers can leverage cross-channel orchestration, an AI and automation driven process, that enables better segmenting and targeting of consumers while predicting behaviour across various channels in a unified manner.

The author contends marketers should leverage AI to identify content that resonates most with their audiences during the pandemic. These insights can help brands fuel their content development, content marketing and other advertising efforts.

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[5 minute read]