64% of marketers prefer Google Ads over SEO, despite SEO being more affordable and sustainable

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 02, 2020, 9:52 AM UTC

A survey by BestSEOCompanies.com on consumers and marketing professionals revealed that 84% of consumers clicked on organic search results.

The report states both SEM and SEO were almost equally considered as effective strategies at 90% and 87% respectively by marketers. However, when asked to choose between SEM and SEO, 64% of marketers preferred Google Ads over SEO.

This despite SEO driving more referral traffic than paid search. Consumers, on the contrary, leaned more towards organic search results with 84% of them clicking on it. Only 45% of the consumers clicked on paid-search ads.

This article attributes a “greater sense of control and trackability” to marketers preferring paid searches to SEO. As per a report by The Manifest, only 30% of small businesses appear to have crafted a SEO strategy to improve their site’s ranking. 

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