Scheduling live streams in advance allow for easy promotion and give people time to set reminders.
The author suggests brands should promote their YouTube live events before going live to create a buzz around the event. Marketers can share the streaming link along with the necessary details on social media platforms at least 48 hours before going live.
The article states that businesses can share quick recaps if they see new viewers joining in during the live stream. Marketers can also assign a moderator to interact with messages, share comments and remove inappropriate posts while streaming continues.
The author suggests businesses can leverage YouTube premier if they are uncomfortable with doing live videos. But marketers should ensure that their content is age-appropriate and follows YouTube’s Community Guidelines.
[14 minute read]