Remotely producing shows can help brands save businesses during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2020, 12:18 PM UTC

Numerous producers say shooting remotely costs roughly half to one-third of the amount needed for a traditional shoot. 

This piece states that even though producing shows remotely can be an adjustment for TV and video producers; it can help companies save their businesses. When teams are coordinating via digital channels and filming from their homes, media businesses can save on expenses and protect their employees.

With the coronavirus pandemic having caused disruptions in the businesses’ revenue sources, some media organisations are investing in content production to generate more revenue. Brands can hire freelancers to keep the production running while cutting down on additional costs like makeup artists or lighting operators.

It can also save on expenses like travel, location fees and associated insurance. But there are concerns that the reduced production budgets could become a permanent feature after the pandemic is over.

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