Martech companies are slashing costs or even suspending billing to help marketers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2020, 2:09 AM UTC

65% of marketing leaders are “bracing for moderate to significant budget cuts” in anticipation of coronavirus-related disruptions, as per Gartner.

Many Martech platforms are providing concessions to marketing leaders by reducing costs and even suspending billing to help through disruptions caused by COVID-19. Adobe is offering a “Launch Package” for small and medium enterprises to help them take their businesses online.

The company has waived three months of charge for Magento Commerce and Marketo Engage. Further, Salesforce has made its Salesforce Care services and support solutions free to customers and non-customers for 90-days.

Brands like Criteo are utilising this time to better connect with their clients and consumers. This article states companies that are offering concessions are hoping to build long-term relationships with their clients.

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