Google updates its inappropriate content policy amid COVID-19 pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2020, 5:13 PM UTC

The updated policy is effective immediately and is aimed at preventing advertisers from trying to capitalise on the outbreak.

Google has updated inappropriate content ads policy by adding “public health emergency” to its list. Though the update doesn’t specifically mention coronavirus, it is aimed at keywords around price gouging around sensitive events.

The update would enable Google to take action against any bad actors and prevent advertisers from promoting coronavirus-related keywords during this crisis. The search engine giant said it will not allow any content that potentially capitalises or lacks reasonable sensitivity towards natural disasters, public health emergencies or other tragic events. 

Google’s Sensitive Events policy said that “use of keywords related to a sensitive event to attempt to gain additional traffic” would not be allowed. The company has already banned ads for face masks earlier this month.

Read the original article

[1 minute read]