B2C brands can reach high-end customers by targeting them on LinkedIn

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2020, 3:07 PM UTC

LinkedIn can help B2C businesses generate more relevant leads, especially for high-end products.

This piece talks about ways through which B2C brands can leverage LinkedIn to educate customers about their products and services. Companies can share business-related updates and publish relevant content about the products to add to their audience’s knowledge about their product.

B2C brands with high-end products can target the audience based on their job profiles to reach customers with higher disposable income. Travel or education industry based brands can create a knowledge graph of their users’ behaviours and use member traits for ad targeting.

Marketers can also export a list of their top-performing customers on LinkedIn and build a lookalike audience to seek new prospects. The author suggests brands should analyse their competitors’ ads to find inspiration from other brands in the industry.

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[9 minute read]