B2B businesses should leverage client testimonials to strengthen customer relationships

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2020, 5:56 PM UTC

A cited research revealed that only 11.9% of companies respond to every review left for them.

This piece suggests B2B businesses should utilise client testimonials and customer reviews to enhance trust and loyalty among customers during uncertain times. Testimonials can help organisations strengthen existing customer relationships and foster new connections as studies found 90% of adult internet users rely on reviews before making purchases.

The article states that when online reviews are properly incorporated, conversion rates can “skyrocket” to as much as 270%. A separate research found that around 90% of B2B buyers said they are more likely to complete a purchase after seeing a positive review.

The author suggests brands should focus on building customer trust. Globally, more than half of customers would still buy from a brand even after a bad product experience, if they felt that the company had not broken their trust.

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[9 minute read]