Using account-based marketing can help businesses yield higher ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2020, 2:47 PM UTC

Account-based marketing is a trend that will be around for the next few years.

This piece argues businesses can leverage account-based marketing as a part of their digital marketing strategy to stay ahead of the competition in 2020. Marketers can target each decision-maker with a personalised message and information they need to solve specific departmental problems.

Businesses should optimise their website for voice queries to attain “Position Zero” and appear at the top of the search result pages. Brands can use natural language and include common customer queries in their keywords to get a better chance at attaining Position Zero.

The author suggests businesses should personalise their marketing efforts to meet the needs of the customers for better engagement. Organisations should also coordinate their digital marketing team with the sales and customer service teams to deliver quality customer experience.

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[6 minute read]