UK grocery sales surge to the highest level in more than a decade

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2020, 12:40 PM UTC

A recent Kantar study found year-on-year supermarket sales growth reached 7.6% high in the 12 weeks to 22nd March.

This piece states that amid coronavirus lockdown, grocery sales touched a decade-long high, with industry growth at more than 20% in the past four weeks. This made March the biggest month on record for grocery sales.

With people buying grocery more frequently and in slightly higher quantities, the average household spent an extra £62.92 during the past four weeks. Lidl supermarket observed the highest overall growth at 17.6%, followed by Iceland at 11.7%, Aldi at 11% and Co-op at 9.4%.

Major brands like Sainsbury’s saw a 7.4% hike, while Tesco rose 55.5% and Asda grew 4.9% and Morrisons at 4.6%. Kantar’s head of retail and consumer insight, Fraser McKevitt said it has been an “extraordinary month”.

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