New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands can leverage storytelling to demonstrate the value of their products through the posts.

To create compelling B2B blogposts, B2B businesses must create in-depth, data-supported content that serves the audience’s needs. Incorporating data into posts helps demonstrate the business’ expertise and authority on a subject matter.

Blog posts could address audiences' pain-points in their consumer journey while educating and engaging them on a personal level. Conceptualising posts in a storytelling format while retaining the brand’s voice and identity can effectively engage readers.

This piece suggests incorporating certain keywords and phrases like “success” and “how-to” in headlines to attract audience attention. Brands can source topics for a niche-related, compelling blog post via platforms like Reddit, and tools like Google Analytics for high-performing posts.

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[15 minute read]

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