Coronavirus pandemic forces Sony to push its movie lineup into 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2020, 10:04 AM UTC

Other studios have also moved some movies down the calendar.

This article cites a report by Variety as per which it appears that Sony doesn’t see movie theaters opening until end of summer or later, as the company has moved most of its movie lineup to 2021. This is to work around the disruptions being caused by the coronavirus pandemic.

Earlier planned for July 2020, Sony’s “Ghostbuster’s: Afterlife” and “Morbius” will now release in March 2021. Another title, “Fatherhood”, had already been moved from January to October 2020.

Another studio, Warner Bros, has had to move “Wonder Woman 1984” from June to 14 August 2020. On the other hand, Disney has indefinitely delayed “Mulan”. Further, “No Time To Die”, a James Bond movie, now awaits a November release.

Read the original article

[2 minute read]