Using videos for internal communication can help businesses engage better with their employees

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2020, 2:06 PM UTC

Organizations can quiz their viewers at the end of the video through interactive CTAs to improve recall.

This piece argues that with employees working from home due to the COVID-19 pandemic, businesses can leverage videos for communicating internally with their workers. Videos can help brands increase motivation, productivity and improve their employees’ understanding of messages.

Script-writers of internal communication videos should list only the bullet points and allow narrators to fill in the script with their own words for a natural delivery. Brands can also employ professional narrators and use sound effects to make the videos look real, authentic and persuasive. 

The author suggests companies form small groups of virtual meeting attendees and give them responsibilities by assigning them different tasks. But, businesses should follow Minimum Viable Power-point (MVP) and select the least amount of data to inform and engage the group.

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