Part of this involves making ad credits available for which eligible active advertisers will receive notifications about available credits in the “coming months”.
Google has announced an overall package of over $800 million to support small businesses and for crisis response. Of this amount, $340 million will be reserved as ad credits for small and medium-sized businesses (SMBs)
SMBs with an active Google Ads accounts since 1 January 2019, will receive notifications about available ad credits in their accounts. These ad credits can be used through 2020, across the Google ecosystem.
Further, ad grants meant for the World Health Organisation and other government agencies have been increased from $25 million to $250 million. Additionally, Google has pledged $20 million in ad grants to community financial institutions and NGOs to aid SMBs to run Public Service Announcements.
[1 minute read]