COVID-19 pandemic is accelerating the shift from traditional to digital commerce

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2020, 9:20 AM UTC

Retailers may have to recreate traditional shopping behaviours to suit the online space.

This article predicts what impact the outbreak would’ve had on brands and retailers in the US post-pandemic. Consumers are adapting short-term behaviours and retailers are adjusting to it. The piece expects COVID-19 to accelerate the transition of traditional to digital commerce.

The author contends permanent changes in consumer behaviours during the pandemic will shift the demand for various goods and services. For example, consumers may rely more on pickup or home delivery services even after the pandemic is over.

New competitive landscape and partner ecosystems may further disrupt commerce for many retailers as they are forced to readjust and reinvent themselves digitally. Consumers are likely to become more financially conservative, as recession hits once the pandemic is over.

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[9 minute read]