Priorities may differ from one business to another.
This piece suggests marketers should focus on the three most important priorities they can control during a crisis like the current coronavirus outbreak. Every decision contains at least a small factor of uncertainty and trying to respond to every distraction can cause brands to lose their energy.
Marketers should focus on actions and not on problems to create a sense of personal efficacy that induces positive emotions and improves mental performance. The article states that focusing on positive actions can help businesses provide footing in the time of uncertainty.
The author suggests marketers should focus on factors that are certain and not only the uncertain ones. They should also acknowledge that business uncertainty is not a personal failure and take necessary decision to manage the situation.
[7 minute read]