Analyse search terms to identify and capitalise on emerging trends during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2020, 1:01 AM UTC

Editing existing content pages in CMS can help optimise content without developer assistance.

This piece suggests identifying emerging trends amid the outbreak and how brands must adapt to the changing consumer search behaviour. Monitor search terms such as “online” and “near me” to identify convenience searches and trends. This, businesses with deliveries and fulfilment services, can capitalise upon.

Brands can leverage on-site search function as listening tools to detect behavioural changes among consumers. Polling tools like Hotjar can provide detailed insights into consumer behaviour on relevant high traffic pages. Crafting valued services into titles and descriptions can help with sales activation in the long-term.

CMS tools can help create new landing pages and optimise existing content for emerging trends. Marketers should segment and analyse site performance by product, service, and area to identify and capitalise on emerging trends.

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