75% of Americans have changed their shopping behaviour due to the outbreak

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2020, 11:32 AM UTC

Over 500 consumers in the US were surveyed for the study.

This article cites a First Insights survey which found that 71% of Baby Boomers in the US reported changes in where and how they shop amid the outbreak. 75% of overall respondents have reported changes to their shopping behaviour.

Where and how they shop has also been impacted for 65% of Generation Z and 72% millennials and 72% Generation X. There has been a 62% increase in the consumer shopping frequently online.

Gen Z, Millennials and Gen X reported a 37%, 42%, and 35% increase in their online shopping respectively. Further, 49% of those polled are shopping less frequently in-store. Anticipating a “greater coronavirus spread”, 38% of Baby Boomers are going easy on their spending. Additionally, 34% of Baby Boomers admitted to stockpiling groceries.

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