Pinterest adds features to verify merchants, improve conversion insights and upgrade catalogs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 27, 2020, 1:12 AM UTC

Dynamic ad retargeting has been made available to advertisers globally.

Pinterest has rolled out some new shopping features that will aid product discovery on the platform depending on where users are most likely to shop. One of the features launched is the Verified Merchants Program through which retailers can get verified.

It’ll also make the retailers eligible to distribute their products through the platform’s shopping experiences. Further, Pinterest’s catalogs have been optimised to reduce the time between “feed ingestion to Product Pin creation” on their Shoppable Pins.

Through upgrade to the conversion insights, retailers can measure Pinterest’s impact on their website visits and checkout with early access to organic and paid conversion insights. Additionally, advertisers globally can now access Pinterest’s dynamic ad retargeting to reach users that have interacted with a brand previously.

Read the original article

[3 minute read]