New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Text messages can help streamline the ordering process while relieving customers against the issues that online shipping sometimes causes.

This piece suggests businesses should leverage text messages in their marketing strategy to bypass downtime and get faster results. Brands can send sessional or time-based promotional messages to their customers to create urgency in their SMS.

Marketers can send subscriptions confirmations to the customers who have subscribed to their online newsletters and offer them a discount link as a return gift for signing up. Brands can also send real-time updates on purchase details like virtual receipt among others via texts to hook customers.

The author suggests marketers can use the text messaging medium to send abandoned cart updates and reminders to customers. But businesses should find the right time to send promotional text messages to avoid looking as spamming or pushy.

Read the original article

[6 minute read]

Related Content