Post content on Pinterest that provides reliable solutions to the people in the time of crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 26, 2020, 6:00 PM UTC

Pinterest has suggestions for the brands to help them maintain audience connection amid the COVID-19 crisis.

This piece suggests businesses should create positive content on Pinterest to provide reliable resources to the people during the COVID-19 outbreak. With pinners’ daily-changing habits, brands should focus on areas where they have the authority to speak on and post relevant content.

Marketers should publish information on topics, like working out from home, among others, without directly mentioning COVID-19. Businesses should also focus on being compassionate and understanding in their tone of voice as opposed to being sarcastic or using fear tactics.

The author suggests brands should emphasize areas where they can provide support and not where people need to change or be different. Businesses should also consider different working situations of people and create content that is inclusive and not alienating.

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