Brands should ensure their ads rank well for local search inquiries and keywords that generate local, interested leads.
HubSpot defines Search Engine Marketing or SEM as the process of using paid advertising to ensure business’s products and services are visible in SERPs. The article states that like SEO, targeted search engine ads helps brands drive already engaged prospects.
Along with leveraging local SEO, brands should ensure their local content, social profiles, links and citations are updated and provide the most relevant local results to the user. Marketers should ensure their local SEO strategy is optimal and effective by improving their website’s internal linking structure.
The author suggests brands can use various software like Google Search Console and HubSpot Marketing Hub to improve local lead generation efforts. But, businesses should make their website mobile-friendly and making sure the contact information correct and consistently online.
[6 minute read]