Interactive content containing statistics and quotes helps build credibility

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 26, 2020, 7:15 AM UTC

Such content must be used to create value and forge trust.

This article states how actionable content can be used to help audiences and build trust. Actionable content can be in the form of blogs or articles among other forms. It is typically relevant, unique, informative and entertaining.

Since skimming content has become the new normal, the content being developed should be interactive as it encourages clicks and the consumption of information. Content can be made interactive by incorporating an interactive video, slideshow, survey, tool, calculator among other elements.

Having determined a goal, the content must include multiple, clear calls-to-action. To create value and trust, facts, statistics and quotes could be included in content. This s especially useful in building credibility with first time readers.

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