Create digital and social media experiences to connect with consumers amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 26, 2020, 2:59 AM UTC

Offering flexible options in payments and delivery can provide relief to consumers.

With consumers self-isolating, retailers need to come up with innovative social media and digital experiences to effectively connect with them. This article suggests that companies leverage social media platforms to provide consumers with expert advice.

Retailers can also create unique offers like free online classes for consumers who are quarantined. Providing options like additional shipping without any signatures or flexible payment makes products and services more accessible to customers.

To do “what’s right”, companies can make charitable donations and support their employees and customers in need. This is beneficial as customers look to brands to do what’s right. The author recommends leveraging the influencer network to inform consumers about the precautionary measures for the pandemic.

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[4 minute read]