Businesses can leverage macro-influencers to increase their followers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 26, 2020, 2:19 PM UTC

Self-made macro-influencers are notably creative content creators who are famous because of their highly engaging social media content.

This piece recommends brands should invest in macro influencer activities to boost their reach. For instance, partnering with pop-star Beyoncé, who has 143+ million Instagram followers, can help companies increase their reach. It can further help brands scale their sales effectively and boost credibility.

The article states, unlike micro-influencers, macro-influencers are experienced and subject matter experts. Macro influencers also have a team of experts with them, including professional photographers and agent reps. But, brands should also be aware of the potential risks and high costs involved.

The author suggests brands can consider self-made macro-influencers to add enhanced creativity in their campaigns. However, if they are looking for a “household name” to represent their brand, then businesses should partner with a celebrity macro influencer.

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[11 minute read]