Optimise on-page content for SEO to promote online stores among different audience types

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2020, 11:12 AM UTC

Promotional emails with new content and product launches can help brands enhance online store traffic.

To promote online stores to current and prospective consumers, marketers should optimise their website’s on-page content, descriptions, and images for SEO. Optimising meta tags and using language that consumers intend to use during the search can further enhance the search ranking.

Brands can also leverage Google Ads to try to rank themselves higher in search results. Crafting informative and helpful content can improve a company’s brand authority in its respective domain. Further, conducting online events like webinars can enhance brand awareness.

Partnering with other brands with similar audiences and complementary products can help brands create cross-promotional campaigns. Marketers should email their prospective consumers and people interested in the company’s activity to promote their online stores.

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