Developing a collaborative strategy with influencers can help engage consumers during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2020, 1:52 AM UTC

Online delivery companies like UberEats, Grubhub have suspended commission fees to help smaller restaurants.

As consumers rely on social media for content, comfort, and creativity during COVID-19, marketers should work with influencers to attract their attention. With online shopping and digital media consumption on the rise, working with influencers helps brands provide value to their consumers.

Influencers would be a powerful force in driving online sales for brick and mortar stores as foot traffic decreases in physical stores. The gig economy will be pronounced as food and delivery services hire new employees to support their business functions.

Online food and recipe bloggers could see an increase in their traffic and engagement as people cook their own meals. Further, with brands like Walmart focusing on online grocery pick-up, consumers are more likely to order-in from their cars.

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