Businesses should allow visitors to filter out-of-stock products to enhance the search experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2020, 2:55 PM UTC

Out-of-stock products should not be removed to avoid blocking of internal link equity.

This piece suggests brands should focus on providing options for search while maintaining the page's value. SEO-wise it is essential to rank temporarily out-of-stock product pages, but in the short-term, it could drive frustrated customers to other sites.

Businesses should allow customers to filter the out-of-stock products to help them see the full products list initially and get the idea of the products that the brands usually have. Marketers can also make the filter unavailable for the search bots and allow them to pass link equity to all products.

Brands can also push out-of-stock products to the bottom of internal search results and bring available products to the forefront. This can help businesses maintain filters and sort products according to their inventory.

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