Pandemic lockdowns can change how businesses function in the long run

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 24, 2020, 2:02 PM UTC

The shift to working from home can likely change businesses’ approach towards their operations, even after the pandemic.

This piece argues that the current lockdown situation can lead to the evolution of online engagement trends which are taking hold right now. Businesses should think of ways to utilize them for promotional efforts to maximize their potential revenue even in the restrictive conditions.

The loss of community connection has resulted in more online communities emerging and becoming essential virtual meeting spaces. This article states that the increasing dependency on community engagement through digital media might forever change the way people communicate.

There is also an increase in video interactions, mainly social and external events being streamed online more amid the lockdowns. The author says that the shift could lead to redefining the way the next generation of consumes digital content.

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