Brands should ensure their messaging is genuine and informative during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 24, 2020, 11:38 AM UTC

Being transparent and upfront about the brand journey and hardships can increase consumer loyalty.

Changes in government regulations, consumer behaviour and economic consumer sentiment could likely affect the business operations during COVID-19. The author recommends ensuring that brand messaging is informative and genuine.

Keeping consumers informed about opening hours, delivery services or shipping times can help keep consumers updated on the situation. Consumer retail outlets can create a stock refill workflow to inform consumers about the availability of their favourite product.

Companies can also leverage automated messages to provide the same product experience and information during the pandemic. B2B services can leverage digital marketing as a remote option to measure campaign ROI. Brands should craft emails to inform consumers about products and services that can genuinely help them.

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